大采访: 马修·科马德(Matthieu Comard), General Manager Western Europe, 青海快3开奖结果

马修·科马德(Matthieu Comard) is responsible for steering 青海快3开奖结果 to accelerate its growth in Western Europe. Speaking to the 零售公报, he explains how the Covid-19 crisis has boosted demand and the initiatives 青海快3开奖结果 is taking to stay ahead of competition.

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马修·科马德(Matthieu Comard) 青海快3开奖结果 纳图拉profile interview
马修·科马德(Matthieu Comard) first joined 青海快3开奖结果 in 2017 as the general vice president of global commercial operations.

“我们的目标,社区精神和灵活的赚钱机会已帮助135年改变了世界各地的人们的生活,并且比以往任何时候都更具现实意义。”

As 青海快3开奖结果’马修·科马德(Matthieu Comard)是西欧地区的总经理,他认为自己的工作是世界上最好的。

青海快3开奖结果’转型之旅是什么“excited”于2017年1月加入全球公认的公司担任全球商业运营副总裁一职。不久,他于同年11月升任现职。科马德’s mit的工作重点是引入高科技工具,对培训进行投资,并推出新外观的销售模型和改进的直接面向客户的在线商店。

“青海快3开奖结果从未如此重要,从“叮”直销转变为以数字为主导的社交销售美容公司,为更多代表成功创造了更多机会,”也是直销协会理事的Comard说。

青海快3开奖结果
青海快3开奖结果 sells its products through a network of active 代表s.

As with many other retailers, one challenge Comard is facing right now is the Covid-19 pandemic. However, he believes 青海快3开奖结果 is adapting to these challenges.

“零售现在处于未知的水域,” he told 零售公报.

“针对Covid-19,我们在不到四个星期的时间内开发并推出了一种抗菌手胶。

“We also doubled-down on training all our 代表 on how to keep their 青海快3开奖结果 businesses going using digital tools during the 封锁.

“This digital migration has of course been challenging at times, but it has allowed our 代表 to keep their businesses fully open throughout 封锁.”

他加了:“我们继续进行社区努力,以回馈危机中最脆弱的人。

“从代表护理人员和NHS员工捐赠数千种护手霜,到我们对Refuge等慈善机构提供拯救生命的家庭虐待服务的全球“孤单”承诺,我们强大的网络将继续为全球妇女的生活带来改变。”

“I have never met anyone who hasn’t heard of 青海快3开奖结果”

Comard列出了在培训方面不断增加的投资,并寻找简化新销售代表入职的方法(或“reps”) as some of his proudest achievements since joining 青海快3开奖结果.

Since thousands of people were furloughed or lost their jobs due to the pandemic, 青海快3开奖结果 saw a 90 per cent year-on-year surge in 代表 being recruited. The new 代表 range from stay-at-home parents, to students and those looking for flexible working. They, in turn, are able to capitalise on the high number of consumers now having no choice but to shop for non-essentials from home.

“赚钱的机会再没有比这更重要的了–它对您的生活方式具有灵活性,完全是数字化的,并且在一个从未如此重要的时代将社区联系在一起,” Comard said.

“With traditional retail stores closing, the 青海快3开奖结果 model has been a perfect solution for people to earn, and to get hold of essential items quickly.

“For 青海快3开奖结果 in the UK, the simple and flexible earning choice is even more appealing as 代表 can earn from their first £1 of sales.”

青海快3开奖结果
Brazilian company 纳图拉Cosméticos acquired 青海快3开奖结果 last year for £1.58bn.

青海快3开奖结果 had a change of hands last year when 美体小铺’s Brazilian-based parent company 纳图拉Cosméticos acquired the direct-selling retailer in a £1.58 billion deal.

“The combination of 青海快3开奖结果, 纳图拉, 美体小铺 and 伊索 creates the world’s fourth-largest pure-play beauty company,” Comard explained.

他补充说“通过对社会,经济和环境的积极影响,我们以更好的经商方式团结在一起。

“新时代为全球超过2亿消费者带来了对美丽和人际关系的共同热情。”

“With traditional retail stores closing, the 青海快3开奖结果 model has been a perfect solution for people to earn”

2020年第一季度,Natura的收入实现增长,强劲的数字增长使该公司能够适应Covid-19大流行带来的空前影响。

纳图拉recorded net revenue of £2.3 billion in 2019 and £5.2 billion on a proforma basis, including 青海快3开奖结果. This quarter is the first to include 青海快3开奖结果, after its 取得 closed on January 3 this year.

Comard said 青海快3开奖结果’成功的关键在于扎实的沟通。团队每天与其代表进行合作,Comard亲自与他们交谈以听取他们的反馈并讨论想法–无论是社交媒体资产,NPD创意,激励措施还是培训。

“他们告诉我们我们在做正确的事情,他们想要什么,他们需要什么产品,” he said.

“我们不必花费太多时间来担心竞争对手的行为。”

With the ongoing pandemic, Comard assured that 青海快3开奖结果 was “不断转变以应对”。对于初学者来说,它希望在所谓的“new normal”随着进一步的数字发展,以改善代表’s businesses.

“There’s an exciting moment coming for the 青海快3开奖结果 brand this year, as we rejuvenate to capitalise on 青海快3开奖结果’s existing strong brand recognition.”

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